Event Sponsorship

Series Sponsorships 

Royal Purple Raceway has many opportunities for Series or single Event Sponsorships that will enable an organization to promote brand awareness, provide a goodwill vehicle around other sales promotions, expose new customers to products and services, or even boost employee morale with a company-backed outing.  Sponsorships come in an infinite variety of packages and will fit all budgets.  Royal Purple Raceway advertising can be focused on the drag strip, the speedway or a combination program with both tracks. 

Friday Safe Street Night (Drag Strip) – Every Friday night, the drag strip comes to life with fans, drivers and those who want to race their own car down the world famous Royal Purple Raceway quarter-mile.  These events provide many racers the opportunity to test and tune their cars.  More importantly, it helps curb Illegal Street racing by providing a safe, controlled environment to contest speed.  This series runs from the first Friday following New Years day until the Friday just prior to Christmas.

ET Racing Series (Drag Strip) – This series is currently sponsored by O’Reilly Auto Parts and features the serious local drag racers competing monthly for cash awards and series points.  This series culminates in a regional race that pits 17 track teams against each other to crown a yearly champion team and racer.  The underlying Summit ET Racing Series provides many incentives to bring out the local dragsters, roadsters, coupes and other full-bodied cars to the track at every race.  This series runs from April through October and will consist of 10 races each season. 

Event Sponsorships

Sportsman Challenge (Drag Strip) – This is a race on the NHRA Lucas Oil Drag Racing Series and hosts more than 500 regional and national competitors.  Dragsters and Funny Cars burning either Methanol or Nitromethane scream down the quarter mile at speeds topping 250 miles per hour.  Extensive advertising and strong national support make this one of the best values for Event Sponsorship at the drag races. 

NHRA National Event (Drag Strip) – Currently sponsored by O’Reilly Auto Parts, the NHRA National Event is the single largest race that Royal Purple Raceway holds each season.  Top Fuel Dragsters, Nitromethane burning Funny Cars, John Force, Courtney Force, Antron Brown, and up to 700 other national competitors face off for four days of hotly contested races down the strip at speeds exceeding 330 m.p.h.  Don’t miss the heart-pounding excitement, sights, sounds and smells that bring the fan face-to-face with the pros and sportsmen that battle it out in this event.  National television coverage on ESPN2, local promotion and advertising helps the O’Reilly NHRA Spring Nationals achieve the status of Crown Jewel in Royal Purple Raceway’s drag racing schedule and our sponsors’ marketing plans. 

ASCS Sprint Car Series (Dirt Track) – Not much else needs to be said about this crowd-pleasing sprint car touring series.  The touring series will come to Royal Purple Raceway’s 1/4-mile oval three times in 2013.